We have bad news and we have good news. True to form, we’ll charge straight into the bad news first…
The bad news is that we have to increase the price of syrup by 10 NIS. A bottle will cost you 110 NIS effective April 29th, 2015. We wish it weren’t so, but we are almost finished our first shipment, and now we can see (with painful clarity) how much it actually costs us to do this- and we have not being as successful as we would have liked. With volume comes savings but we have not had the volume yet.
We will still offer the bottles, with shipping included, for 120 NIS, but the “tremping refund” will only be 10 NIS now.
The good news is that we are going to start a special VIP program for customers that order larger quantities of syrup and/or that purchase on a more regular basis. The larger volume makes it more cost effective for us and we want to reward our VIP clients in a meaningful way.
We are working out the details of what this means but at the very least we will be able to offer discounts and special promotions to our VIPs and, as we roll out new products, we will be able to offer them to our VIP members first and at a discount.
We are looking at making maple sugar, maple candy and we have already done a small test of maple liquor which went over very well.
VIP membership will be offered to customers that order 3 bottles of maple syrup or more, and will be offered retroactively to those that have already passed the 3 bottle threshold. The VIP club will start up on May 3rd. More details will follow soon.