In North America, the “best” tastes are combinations of Sweet, Salty and Fatty. If a flavor doesn’t fall into at least one of these 3 categories, then it’s not usually popular in the marketplace.
Maple syrup that is very sweet is therefore more popular and therefore gets the grade “A” rating while the darker, stronger and more flavorful varieties (which are not as sweet) are considered second best and are called grade “B”. Growing up in Canada, I didn’t even know there WAS a grade B. Grade B went to the factories and never appeared on my pancakes.
If you are using it as a sweetener, using it with pancakes or in your baking as a sugar substitute, and you don’t want the maple flavor to come through in your food, then grade A is probably the best choice for you. This sweetness is also useful when you are cooking with bitter foods like nuts or when it is being mixed into a vinaigrette dressing- providing balance for the food. For most people that have arrived recently in Israel, grade A is the comfort food that they grew up with.
If you are using it as a sauce or as a glaze on meat, fish, poultry or on vegetables, and you want the maple flavor to survive the intense mixture of salty and fatty flavors that usually come out when roasting these foods, then grade B is usually the better choice- the chemistry is identical to the grade A but the maple flavor survives the cooking better. Grade B is also a good choice for baking and for people that grew up with strong flavors (like most native-born Israelis) grade B is a growing favorite.
An interesting side note: In North America people will see the grade A and grade B and choose the grade A (“it must be better because it is grade A”). In an effort to encourage people to buy grade B, the majority of maple syrup producers in Canada and the USA started changing the labels- as of January 2017 there is no more grade “B”. All syrup is now grade A.
See the image below which compares some of the old naming systems with the new one- it’s all in the description now. On the right are some of the old labels and on the left are the new ones.
It’s a small change in the label that will no doubt help sell more grade B syrup in North America.
We weren’t planning on another shipment so soon after the last one BUT we got lucky and made some Business to Business deals (“B2B”) so we’ve got our 4th shipment aboard the Zim Luanda (We love this ship!) and it is en route now. Yay!
To follow it’s journey, just click here and get a handy live update on where the syrup is.
As of now (July 27) it is off the coast of the Carolinas. It is due to arrive in and around August 16, 2016.
For those that wanted to know…
The Zim Luanda was launched in 2009 and weighs in at 40,000 tons. It is 260 meters long, 35 meters wide and frequently carries 100% pure Maple Syrup to Israel 😉
What more do you need to know?
Apparently Deadpool likes pancakes. A lot. Which is good. He must like Maple Syrup too then 🙂
Trivia Question Time:
If Deadpool makes 372,844 medium to large sized pancakes and…
IF an average serving of pancakes is 2 and…
IF an average recommended serving size of maple syrup for such a meal is 60 mL then…
HOW many bottles of maple syrup will Deadpool need to order from Maple Syrup in Israel?
372,844 pancakes divided by 2 pancakes per serving is 186,422 “servings” times 60 mL per serving is 11,185,320 mL of real maple syrup.
That’s 11,185 Liters of yummy stuff!
Which would be:
We’d probably give Deadpool a discount.
But we’d need payment up front. Bank transfer of something. My wife doesn’t extend credit to potty mouths 😉